Our belief of placing you at the center of all product creation and testing began with our founder James Lock in 2006. As an elite triathlete, he was always looking for ways to gain an advantage over the competition. This inspired him to research, refine and innovate new sports
technologies that could give triathletes a competitive edge.
It is our reputation as a pioneer within the sports technology field and our constant innovation in product development that led USA Triathlon and US Masters Swimming to partner with us from 2020.
We are excited to become deeply involved with all levels of teams, clubs, athletes, events, and coaches in the USA. We aim not only to support them on an individual level but to also facilitate the growth of the sport we love by developing the grassroots level too.
We are currently an official technical apparel partner of USA Triathlon and exclusive partner for Open Water Accessories, Swim Buoys, Swim & Racing Goggles (excluding smart goggle), Transition Packs & Bags, Swimwear and Swim Accessories.